Video marketing is a must for nearly any modern business to reach customers and prospects, especially for creating products primarily intended for other businesses. 

we can connect you with helpful tips to create successful B2B marketing videos!

Does Video 市场营销 Matter for B2B? 

 is a highly important aspect of your B2B marketing strategy. Although businesses look for somewhat different things when making a purchase decision than individual customers, video content is quickly gaining traction as an essential element of any reputable company's website or social media pages. Staying on top of the latest tech and marketing trends can be a solid indicator for the businesses you are marketing to that your brand also offers some of the most cutting-edge products available, which can help them offer the best to their own customers. 

Best Practices and Tips for B2B Video 市场营销 

市场营销 to businesses instead of directly to individual customers can significantly impact how successful various marketing strategies are, and creating your video content with the right goals and target audience in mind is an essential step in getting the results you want. Here are five helpful tips to keep in mind when planning your B2B video marketing strategy!

Most businesses are working with a relatively limited budget, meaning they may be more inclined to make a purchase once they are certain they have all the information they need to make an informed decision. This can be particularly true if various buy-in barriers are present that may make it more difficult or expensive to get started. Videos can help fill the gaps by eliminating these barriers and simplifying the purchase process. 

A majority of your target audience will not want to spend half an hour watching an in-depth video about your company, especially if they are trying to narrow their search down to a few potential brands they have only recently heard of. Videos that spend a few minutes covering one specific topic are better received than videos that are too long or attempt to cover too much information at once. 

Pay Attention to Where Your Viewers Are in the Sales Funnel 

Much like written content, videos should often be optimized to meet your viewers where they are in each sales funnel stage. Videos that introduce viewers to your brand and explain why your products will 

 your brand to others to point out why yours is a better fit for your target audience, compare similar products you offer to help them make an informed decision, or that explain the purchase process can all have an important place in your overall video marketing strategy. In addition, knowing when your viewers will most benefit from various types of videos is vital to providing the information they need when they need it. 

Use Video to Boost Your Written Content 

Although many of your videos will cover similar topics to your written content, they generally should not replace your blogs, written product descriptions, and other website content. Instead, they should be used to strategically supplement your written content by sharing information about your business in a distinctly visual format. For example, posting a video of a person reading content that is taken word for word from elsewhere on your website offers little to no value on its own, but it should also not be used to replace that written content.

Instead, videos that direct viewers to your other content, incorporate reviews or other personal stories that are most effective when coming directly from another person, or include product demonstrations, graphics, or other visual content, tend to effectively supplement your written content and boost your overall marketing strategy. 

Next Steps Once Your Video Has Been Viewed 100K Times

Keeping an eye on data that lets you know how well your videos perform is essential in determining whether they meet your marketing goals. Once videos reach approximately 100K views, they have likely played a role in a significant number of sales. Digging deeper into your overall analytics once you have a large number of views can give you more in-depth information, such as the media's impact on your lead generation, click-through rate, returning versus first-time customers, the total number of sales, and overall profit.

This information can provide clues about your target audience's preference for various types of videos and the content that provides the most value to them, which can be used to plan future marketing videos with the best chance of producing similar results. 

Ready to Create B2B Video Content With Hubbard Cincinnati? 

At 2060数字, we help you optimize your business's video content to increase the likelihood that it will convey the right message to your target audience.

 to learn more about working with us to create B2B video content that meets your goals or to get started!

Image Source: Milles Vector Studio / Shutterstock

B2B视频营销的5个技巧

In case you’re a little late to the party, influencer marketing is a form of social media marketing that involves working directly with specific content creators to plan custom promotions rather than simply paying to post general ads on the platform itself. 

Here is an overview of what influencer marketing is, how this innovative strategy can benefit your brand, and how 

Influencer marketing is a partnership between businesses and social media content creators that allows creators to promote your brand to their followers in exchange for compensation. This marketing strategy allows your brand to reach a large number of people that are likely to be interested in your products because you and your influencers share a similar target audience.

Your company can decide what products or aspects of your company you would like the influencer to include and how many posts or sponsored videos you would like them to create. They will then naturally incorporate this information into their 

 in a meaningful way that they know their followers will find more interesting than a typical ad. 

How to Get Started With 影响力营销 Efforts 

Identifying social media personalities that already produce content that aligns with the interests of your target audience is an essential step in connecting with just the right group of influencers. Browsing relevant keywords and hashtags on 

, Instagram, TikTok, and other social media platforms can help you find potential influencers that create relevant, engaging content for followers that are the most likely to be interested in what your brand has to offer.

An influencer's personality, the type of content they typically produce, and the size of their following can help you choose a selection of creators that may be a good fit for the goals and purpose of your brand. Getting more views can undoubtedly be good, but getting the 

views is often even more essential. This means that many brands can succeed working with an influencer with a smaller following or a highly-specialized micro-influencer, especially if they sell products that fall into a specific niche or are interested in marketing within a limited geographic region. This option is often more affordable than working with a high-profile influencer with a large following that is not necessarily optimized to your needs

Once you have decided which influencers you may be interested in working with, your next step is reaching out to them to see if they are interested in promoting your brand. Most influencers include a business email address somewhere in their social media biographies, and this is typically their preferred method of communication. You may find success directly messaging smaller influencers on social media.

Still, it is crucial to be aware that many aspiring influencers are used to dealing with more scams than legitimate offers, which means that reaching out from your own verified business email is a helpful step in forming a partnership that is built on trust and strong communication from the beginning. 

Brands may be able to get in touch with some influencers directly, but initial communication will often be seen by a manager or other team member first if you are interested in working with well-established influencers with a huge following. Either way, your initial communication should introduce potential influencers to your brand, describe why your products are a good fit for their target audience, and discuss your vision for how you might like them to incorporate your brand into their content.

It is also important to remember that influencers are primarily interested in working with brands to grow their channels and careers, so being upfront about the compensation you plan to offer is a must.

Although the specific details of your contract are typically negotiable, brand deals generally include a combination of free or deeply discounted products to use in videos and 

 with enough monetary compensation to be worth their time.

Brands should usually also offer special discounts for influencers' followers to encourage them to purchase through the influencer's specific link, with the influencer generally earning a commission on purchases that are made using this link. 

Working with an influencer who loves your brand and is genuinely interested in sharing everything it offers can benefit your business in a wide range of ways.

Having an influencer promote your company to a large number of people that fit into your target audience can be an excellent way to quickly build brand awareness, especially for startups or small businesses with the highest level of need when it comes to reaching as many potential customers as possible. 有影响力的人' testimonials can add a personal touch to your marketing strategy by allowing them to share their honest thoughts about why they love your brand with followers that already trust their opinions and are interested in emulating their lifestyle. 

This win-win strategy allows influencers to build their platforms while promoting your brand to increase your business. 

Get Started in 影响力营销 With Hubbard Cincinnati

At 2060数字, we are here to help your brand navigate the process of finding just the right influencers and creating successful partnerships. 

 to learn more about our influencer marketing services or to get started!

Image Source: Dragana Gordic, P Stock / Shutterstock

网红营销概述

Content marketing has always been a valuable tool for growing businesses, and it is still a must for helping potential customers find and learn about your business heading into 2023. Although the specific uses of content marketing and most common types of content have shifted, their overall purpose is just as important.

Here are some of the most significant reasons to focus on prioritizing content marketing in 2023 and how 

 can help you optimize your content marketing strategy!

Reasons 内容营销 Is Important to Your Business 

Quality content can benefit your brand in a multitude of ways. Here are the seven most significant reasons content marketing is vital to your business in 2023!

Trust plays a major role in determining whether your potential new customers purchase a brand they are less familiar with. A wide selection of available content can make it easy for them to learn about your business and its reputation.

, blogs, and other types of online content can answer your potential customer's questions about your products and your company, showcase your in-depth knowledge of your industry and keep up with the latest trends that are relevant to your brand, and provide more value to your target audience than your competitors may offer. 

Simply finding your content, reading it, and moving on is not enough. High-quality content can keep your target audience's attention long enough to build their interest in your company and lead to more conversions. By providing a variety of types of content that both inform and entertain your target audience, nearly any business can use this strategy to turn views into sales. 

Optimized Content Can Improve Your 搜索引擎优化 Strategy

Consistently staying on top of changes to Google's 搜索引擎优化 algorithm and adjusting your strategy accordingly is an important step in keeping your content and brand easy to find in search results. Optimizing your content to fit the latest guidelines is important in ensuring that your brand retains its edge when it comes to releasing content that matches what Google wants to promote. 

Late August into early September 2022 Google launched their most recent algorithm update called the “Useful Content Update” which is the largest algorithm update they have done in recent years. Navigating this new update and what it means for your business can be tough to do without partnering with an experienced agency. At Hubbard Cincinnati, we not only can help you navigate this new update, but can strategically utilize it to grow your business’ success.

Cost-Effective Method to Generate New Leads 

Quality content can be a highly effective tool for capturing the attention of people that come across it, even if they know nothing about your brand. Well-written blog posts and aesthetically pleasing social media pages can show up in search results for searchers interested in products or services similar to what your brand has to offer, even if they are not specifically searching for your brand. Content that shares a wealth of information about your brand and your industry can organically generate leads that are interested in your company from the beginning. 

Your customers want to know that your company cares about ensuring they have a good experience using your products rather than only caring about boosting your revenue and being hard to get in touch with once a sale is complete. Content that starts conversations and creates opportunities for engaging with your customers can help to build relationships that turn your new customers into repeat customers. 

Anticipating what types of information your target audience is looking for and delivering it in ways that are both helpful and easy to understand can play an important role in setting your company apart from your competitors. While similar companies may be able to provide the details searchers are looking for upon request, taking the time to publish as much content on your blog, social media pages, and other platforms as possible showcases your expertise and saves them time by reducing the number of questions they need to ask. 

Content Is Vital for Each Step of the 市场营销 Funnel 

Keeping your potential customers engaged throughout the marketing funnel is crucial in getting them to the point of being ready to complete a purchase. In addition, content that targets each stage can address any concerns they may have at that specific time and remind them of the benefits of moving forward. Whether they are first considering a possible solution to a problem they are experiencing, deep in the research process, or nearing a decision, great content can meet them where they are. 

Engaging and Effective Organic 搜索引擎优化 Services 

At Hubbard Cincinnati, we are here to help your business create content that improves your visibility by incorporating the latest 搜索引擎优化 trends and Google updates. We are a Premier Google Partner and are IAB Certified, have approval credentials from Facebook, and are recognized as a 

. We specialize in creating a digital marketing strategy to engage your target audience across channels, devices, mediums, and accounts.

 to get started on your way to crushing 2023 content marketing success!

为什么内容营销在2023年很重要

Looking to see tangible results from your advertisements? Google's pay-per-click model can provide a more efficient option for boosting the overall effectiveness of your digital marketing efforts while staying within your budget. Here is an overview of how PPC works, why it might be a good choice for your business, and how 

 can help you strategically integrate this modern alternative to traditional advertising into your marketing budget!

A pay-per-click (PPC) advertising model works by allowing advertisers to only pay for ad views that provide them tangible benefits. With this model, a potential customer that sees your ad must click on the ad for you to be charged for that view, which means that each ad you pay for represents a person who has shown some level of interest in your brand.

By following the link to your website or social media page, every viewer who takes action on your ad has an easy opportunity to learn more about your company, browse your products and services, and potentially purchase. 

 uses PPC to create a cost-effective way to advertise on its search engine, YouTube, and other high-traffic areas that are owned by or otherwise affiliated with Google. This program allows participants to place their ads in areas with particularly high visibility while only paying for the ads people are actively engaging with.

Google uses a variety of factors to select what specific ad appears to someone such as the search topic, the searcher's age, location, additional demographic information, and the overall quality and expected click-through rate of your ad. These factors are combined with your maximum bid, or the amount you choose to pay for each click, to determine ad placement.

How to Plan Effective PPC Campaigns with Google Ads 

Planning an effective PPC strategy can be challenging because even the right viewers typically have no more than a few seconds to decide whether to click on your ad or not. However, strategically planning your Google Ads campaign can result in improved brand awareness, a higher click-through rate, and more sales.

Here are some of the most important things to remember when planning your PPC ad campaign:

How to Perform Effective PPC Keyword Research 

Knowing what terms your target audience is searching for is essential to ensuring they can find your content. Effective keyword research helps you adjust your keywords to match searches that are relevant to the products and services your brand offers.

You can use Google Trends, or a similar tool to determine what phrases and topics your potential customers are searching for. You can then use the data you find to compile a list of relevant, exhaustive, and expansive keywords that are the most likely to drive traffic to your website. 

Your initial keyword research is an important step in starting a successful PPC campaign, but frequently refining your strategy is a must to continue to obtain substantial results. Google's algorithms are constantly changing, and you may find that what worked well for you even a few months ago no longer brings satisfactory results.

Adding new relevant terms to your keyword list, including negative keywords, and removing keywords that are no longer performing well can increase the overall success of your keyword list. Refining your landing pages and splitting your ad groups into smaller and more relevant groups can help Google continue to determine that your ads provide the quality it wants to promote. 

PPC is a valuable tool that can work alongside 

搜索引擎优化 (search engine optimization)

 efforts to improve your business's results faster than you might if you left all your growth to happen organically. Allowing Google to show your ads in prominent locations can help you get ahead of your competitors by boosting your 搜索引擎优化 results for long-tail keywords. PPC is also a simple way to get as many eyes on your brand's new product announcements, promotions, and other important information as possible. 

Compelling and Engaging Google PPC 广告 Services 

Keeping up with Google's constantly-changing algorithms can be challenging, but partnering with a digital marketing professional is an effective strategy for consistently getting the most out of your Google Ads budget.

Choosing 2060数字 is a simple way to ensure that even more members of your target audience engage with and ultimately take advantage of your ads. We are a 

 and have approval credentials from Facebook, are IAB Certified, and are recognized as a Top 数字 Agency in America. We partner with our clients to create an effective digital marketing strategy to engage customers across mediums, channels, devices, and accounts.

 to learn more about how we can help you use Google's PPC model to stretch your marketing budget further!

Image Source: Tetiana Maltseva / Sammby / Alexander Supertramp / Shutterstock

b谷歌的按点击付费是如何获得好结果的

Besides just “doing the right thing,” cause marketing has so many benefits for you and the cause you adopt. 

A recent study from Mintel shows that in non-crisis times, nearly 

of Americans say a company’s charitable giving affects their purchase decisions, while 

 of consumers place importance on a company’s support for a charitable cause. The study also found that customers with emotional relationships with a brand have more than 

the lifetime value as those who don’t and will be 

 more likely to recommend that brand to others.

广播 is the perfect medium to partner with for cause marketing because it puts the message out like no other medium can. The megaphone that is radio doesn’t just spread the word about the money you are trying to raise, but also gives a voice to the charity you are helping—allowing the cause to tell their story, recruit volunteers or get their services to those in need. 

December inevitably brings out the giving vibe in all of us, and this year, Hubbard Cincinnati is proud to partner with our clients 

 for The 12 Days of Strays. We’re sharing a special rescue animal from CARE on our stations' social pages each day through Dec. 12. We’re also supporting the cause on air and online. You can be a part of this heartwarming holiday outreach by donating 

Learn more about available strays up for adoption 

公益营销的力量

Today most businesses utilize various social media platforms to share information about their brand and connect with their customers. However, simply having these pages and posting basic content from time to time is no longer enough. Creating content that keeps your followers interested and engaged is a must. Knowing what to look for if your social media pages are not performing as well as you would like them to can help you identify problems and adjust your strategy. 

Here are some of the most common problems brands encounter with their social media pages, as well as helpful solutions for making your social media pages even more effective!

社交媒体营销 Mistakes and Solutions 

 is a proven valuable strategy for sharing updates about your business, but you will only see results when the platforms are utilized correctly. Here are several common issues with social media marketing to be aware of -

No Social Media Strategy or Focus on Business Goals 

Random posts will not do as much for your business as posts that are created with a specific goal in mind. Investing time and effort into determining what types of content are the most capable of sharing information about your business while keeping your audience engaged is an important step in ensuring a specific purpose behind each post you make. 

Users look for posts that provide them with useful information about your business, you should aim to give users all of the information they could want as it relates to your products and services.

Thinking That All Social Media Networks Are the Same 

Each social media platform has a different purpose and is preferred by different demographic groups. Understanding who is the most likely to follow your business on each platform and what they expect from your content is a must. Posting the same thing on each platform will likely cost you followers once they figure out that following you on multiple platforms isn’t worth it because it’s repetitive. 

Using a tone or style that is not appropriate for a specific platform is unlikely to keep that group of followers engaged. Understanding what each platform is known for and staying on top of platform-specific trends and new features can help you tailor your content to align with what each group of followers expects. 

Avoiding, Removing, or Disputing Negative Comments 

As much as you may wish it was, your company is not perfect. Since social media is an easy way for your followers to share their honest thoughts about your company and your products with the world, you will come across negative comments from time to time. Handling those negative comments correctly is a must to 

Ignoring/deleting these comments or being rude to your followers can cause them to question whether your company is ethical or cares about their opinions. However, responding positively to as many questions and comments as possible can go a long way toward building meaningful relationships with your followers. 

media for a reason, and your followers expect more from you than a one-sided promotion of your company. Although your pages certainly promote your company, making sure they are more than glorified advertisements is important in keeping your followers interested. Asking questions, posting polls, and responding to comments can go a long way toward starting conversations and keeping them going.  

 to learn howe to target your audience with 搜索引擎优化 keywords.

Identifying your target audience and developing intentional strategies for connecting with them are important steps in creating content that resonates with the right people. You can spark meaningful engagement by thinking about the typical demographics of your target audience and how they tend to use social media. 

When planning out your posts you should consider your target audience’s interest and what they want from your company and your products. On the flip side, random posts that were not created with your target audience in mind are unlikely to keep their interest. 

Including hashtags in your posts can be a valuable strategy for helping people not following your company's social media pages find your content, but only if they are used correctly. Hashtags that are too general or have multiple meanings can get lost among thousands of posts that have nothing to do with your company or your products.

It is also possible for people that are not happy with your company to abuse your hashtags by intentionally using them against your company or for their own purposes. Choosing unique hashtags that focus on your company, its services, and the message of each post can help to keep hashtag hijacking to a minimum. 

Choose Hubbard Cincinnati’s 2060数字 for Professional and Effective 社交媒体营销 Services 

At Hubbard Cincinnati, we are here to help you grow your business by addressing potential issues with your social media pages and developing a more effective social media marketing strategy. Our digital marketing agency, 

, specializes in streamlining social media marketing for companies of all sizes in Cincinnati, Ohio, and beyond. 

 and schedule a free consultation to start the process of getting more out of your brand's social media pages! You can also give us a call at 

哈伯德365体育手机版app下载新闻

B2B视频营销的5个技巧

网红营销概述

为什么内容营销在2023年很重要

b谷歌的按点击付费是如何获得好结果的

公益营销的力量

社交媒体营销计划的6个常见问题

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